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Affiliate program

Woolpower has made merino base and mid layers in our own factory in Östersund, Sweden since the 1970s. If you write, film, or post for people who spend real time in the cold, we'd like to work with you. Send your audience to woolpower.com through your links and earn commission on every completed sale.

Why partner with us

We make a fabric no one else makes. Ullfrotté is our own terry-loop merino knit. The loops hold a layer of air against the skin — up to 80 percent of the fabric is air — and that trapped air is what does the insulating. It gives you something specific to write about instead of another merino brand.

We own the factory and do not outsource to Asia. Every garment carries the name of the person who sewed it, working in Östersund, Sweden for a living wage. 

Considered purchases, not impulse buys. Base and mid layers run from around $135 to $260. A 10% commission on a purchase at that price is worth the space in your gear guide.

We don't run discount wars. We rarely promote and we don't compete on price. Your audience won't leave to hunt for a code, and your links won't be undercut by a coupon site.

A person in a sweater and cap skips stones on a calm, snow-lined lake with mountain views.

How it works

Step 1

Apply to AvantLink, our affiliate network partner.

Step 2

Complete the application for the Woolpower US program. We review every application by hand.

Step 3

Once you're approved, place our banners, text links, or product links on your site or channel.

Step 4

Send customers to woolpower.com through your links. You're paid for completed sales through AvantLink.

Step 5

Track clicks, conversions, and commission in the AvantLink dashboard.

Three hikers with backpacks and a dog carrying a pack stand on a rocky path surrounded by trees and greenery.

Who we work with

We review every application individually, and we keep the program deliberately small.

We work with:

  • Editorial, review, and gear-testing publications

  • Outdoor, hunting, backcountry, and winter trades media

  • Content creators and influencers producing original work

  • Sub-affiliate networks monetizing editorial mentions

We don't accept:

  • Coupon, promo code, and deal sites

  • Cashback and loyalty portals

  • Browser extensions and shopping assistants

  • Sites whose main traffic source is paid search on brand terms

This isn't a judgment about those business models. We rarely discount, so partners whose model depends on meeting customers at checkout don't fit the way we sell. We'd rather pay well for coverage that introduces us to someone new.

If you're not sure whether you qualify, get in touch before applying.

Program Details

  • 10% commission on all sales for editorial publishers, review sites, and creators

  • 8% commission for sub-affiliate networks

  • 45-day cookie, last click

  • Commission calculated on the final amount the customer pays, excluding shipping, tax, and gift cards

  • Higher rates available by private offer for priority partners and placements

  • Banners, text ads, product datafeed, and deep linking through AvantLink

Join us

Questions before you apply? Email marketing@woolpower.com

Participation is governed by the Woolpower US Affiliate Program Terms and Conditions. All partners must disclose affiliate relationships in line with FTC guidance. Bidding on Woolpower or Ullfrotté brand terms in paid search is not permitted.

Read the full terms and conditions