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Wool from Merino Sheep
Our merino wool comes from sheep in Uruguay and Argentine Patagonia raised under the IWTO's five freedoms for animal welfare, ensuring they're free from hunger, discomfort, pain, fear, and able to express natural behaviors.
Why Wool?
Wool is a natural performance material.
In particular, the combination of fine fibers and high crimp makes merino wool particularly well suited for base layers and garments worn closest to the body.
The material is soft, flexible and offers excellent thermal insulation thanks to the air trapped between the fibers.
Merino wool from South America
The wool in our garments comes from merino sheep grazing in Uruguay and the Argentine part of Patagonia.
Animal welfare
The quality of the wool is greatly influenced by how the sheep are raised and the environment they live in. Access to food and water, climate, rainfall, soil quality, vegetation and stress levels all play an important role.
The farms producing our wool follow the IWTO’s five freedoms for animal welfare. This means that the sheep must be free from hunger and thirst, discomfort, pain and disease, fear and distress and must be able to express their natural behaviors.
Our wool is also 100% mulesing-free.
Shearing for the well-being of the sheep
Merino sheep need to be sheared at least once a year to stay healthy. We use professional shearers who work in the sheep’s natural environment to avoid unnecessary stress and remove the wool in one piece.
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Our Factory in Östersund
All steps, from yarn to finished garment, take place under one roof in our factory in Östersund, Sweden. Here, we knit, prepare and sew our garments before packing and delivering them to customers all over the world.
Under the same roof, you will also find our product development team, quality department, administration and Swedish customer service, sales team and marketing department.
Having the entire company gathered in one place allows us to take responsibility for the working environment of all employees.